For Sound Alliance with Gigapixel Photography by Jann Lipka - www.lipka.se

A "Where's Wally" style hide-and-seek competition for Rekorderlig cider Australia and Sound Alliance for consumers discover their as yet unannounced Passionfruit flavour. The first user to find the hidden passionfruit flavour won a prize, thus announcing the new flavour.

I was given creative control to repurpose existing signage and construct new signage to display 300 different quotes and images; leading the user around an ultra hi-res 360 degree panoramic image of Stockholm. The signage needed to fit realistically to the scene to increase the difficulty and fun of the game.

The campaign was so successful it was also rolled out in New Zealand.